Pump Street 66% Sourdough & Sea Salt Review

Pump Street’s Sourdough & Sea Salt bar pairs two of the maker’s signature strengths — dark chocolate and their own Suffolk bakery — using sourdough breadcrumbs and a touch of Halen Môn sea salt embedded in a 66% Ecuadorian dark chocolate. To their knowledge, it’s the first bar to combine chocolate and sourdough in this way, and the concept largely lives up to the idea.

The real strength here is the crunch: the sourdough crumbs bring genuine texture and a malty, breadcrumb character, while the salt is judged well, adding savoury depth without overpowering. Together it works better than the odd-sounding pairing suggests, and there’s real flavour here — closer to chocolate on toast than a novelty inclusion.

Where it falls slightly short is the chocolate itself, which lacks the velvety creaminess of a top-tier bar and disappears from the tongue faster than expected. It’s an enjoyable, moreish change of pace rather than a bar for chocolate purists, and one that’s easy to eat through quickly. Not necessarily a repeat purchase for those who prefer chocolate on its own terms, but a well-executed novelty worth trying.

Pump Street Website

Overall Rating: 7 out of 10